Zen and the Art of Nonprofit Technology

This carnival is a day late, unfortunately. Getting construction work done on your house will make life difficult sometimes. But, finally, here it is…

A couple of the posts this week are things that I’m thinking some about. For instance, I’m reading the book, Made to Stick, and this week’s post by Jeff at Donor Power talks about taglines that organizations use - how they make internal sense, but don’t make sense to people outside. He provides exactly the kind of advice that will help organizations connect with their donors.

I’ve been thinking a lot about different kinds of electronic communications, and what their advantages and disadvantages are. Solidariti has a great discussion and graph of Web 2.0 tools, and the characteristics of them, and how best to leverage one’s effort to the best effect. It’s a wonderful way of looking at these tools.

Some other great tidbits:

• Also in the Web 2.0 realm - Cause Related Marketing has an interesting discussion about a new Instant Messenger campaign.
• Don’t Tell the Donor talks about a dustup between Greenpeace and the Salvation Army.
• Kivi, of Nonprofit Communications tells us why organizations should pay attention to how we want to be listed. It makes sense that can make a difference in how people respond to appeals.
• Nancy Schwartz, of Getting Attention tells us how best to get people to fill out surveys.

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